The first typeface designed to reflect the phonetic struggles of cleft lip and palate and promote empathy through visibility.
Pronouncing letters is a daily struggle. Each letter embodies those struggles.
Fractures mark the challenge of closing the lips; subtle inner gaps reveal the disrupted airflow of bilateral clefts.
Lipography doesn’t aim to be perfect. It aims to be honest. Visible. Empathetic.
It’s not just another typeface. It’s a visual voice.
Created to change a life.
CREDITS
DDB Hong Kong
Alejandro Canciobello, Nikhil Nagarkar, Christy Wong, Nadya Siaren, Ernest Tsang, Andreas Krasser, Adrian Tso, Jacie Tan, Jodi Chik, Andrew Chan, Mavis Kong and Tinh Nhi Phan
Miami Ad School Buenos Aires
Bernardo Geoghegan and Gimena Itza
Miami Ad School São Paulo
Filipe Sanches, Luis Paulo Gatti, Amanda Machado, Felipe Agra, João Paulo Campos, Raisssa Rocesso, Mauricio Pontual, and Felipe Fernandes
Miami Ad School Mexico
Laureano Grisotto, Alejandra Porcayo, Gustavo Yañez, Wilmer Gómez, Ari Guevara, and Carlos Ortiz