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REBIRTH CERTIFICATE

A name is more than just a word – it’s a declaration of self. But for a child with cleft, every word is a struggle especially the one that should come easiest. A claim to their own identity becomes a daily challenge, and their birth certificate, the very first record of who they are, becomes a painful reminder of a voice they can’t fully use.

That’s why we created the Rebirth Certificate – a symbolic birth certificate that reveals how a child pronounced their name before surgery, and how they reclaimed the correct pronunciation after. This illustrates how surgery restores confidence, dignity, and the power to say “This is me”.

We present the Rebirth Certificate to our dedicated stakeholders, whose unwavering support fuels our ongoing efforts.

CREDITS

DDB Hong Kong
Alejandro Canciobello, Nikhil Nagarkar, Christy Wong, Nadya Siaren, Ernest Tsang, Andreas Krasser, Adrian Tso, Jacie Tan, Jodi Chik, Andrew Chan, Mavis Kong and Tinh Nhi Phan

Miami Ad School Buenos Aires
Bernardo Geoghegan and Gimena Itza

Miami Ad School São Paulo
Filipe Sanches, Luis Paulo Gatti, Amanda Machado, Felipe Agra, João Paulo Campos, Raisssa Rocesso, Mauricio Pontual, and Felipe Fernandes

Miami Ad School Mexico
Laureano Grisotto, Alejandra Porcayo, Gustavo Yañez, Wilmer Gómez, Ari Guevara, and Carlos Ortiz