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THE UNPLAYABLE TOYS

A collection of toys that can be played by no one.

Smile Asia strives to change the lives of children born with cleft lip and cleft palate, and the gala dinner was a way to connect these kids with people who, just like us, want to make a difference.

To create impact through the realities of a lost childhood, we wanted to show how children miss out on this magical time in a person’s life. We have found a creative way to show this to our guests and touch their hearts: using symbols of childhood that relate to everyone’s memories in some shape or form.

CREDITS

DDB Hong Kong
Alejandro Canciobello, Nikhil Nagarkar, Christy Wong, Nadya Siaren, Ernest Tsang, Andreas Krasser, Adrian Tso, Jacie Tan, Jodi Chik, Andrew Chan, Mavis Kong and Tinh Nhi Phan

Miami Ad School Buenos Aires
Bernardo Geoghegan and Gimena Itza

Miami Ad School São Paulo
Filipe Sanches, Luis Paulo Gatti, Amanda Machado, Felipe Agra, João Paulo Campos, Raisssa Rocesso, Mauricio Pontual, and Felipe Fernandes

Miami Ad School Mexico
Laureano Grisotto, Alejandra Porcayo, Gustavo Yañez, Wilmer Gómez, Ari Guevara, and Carlos Ortiz